Business 2 MIN READ

Apple CEO John Ternus unveils new iPhone lineup with AI focus

The latest iPhone models and Apple Watch 12 mark a new era under Ternus

Apple CEO John Ternus introduced the latest iPhone lineup, highlighting a strong focus on artificial intelligence. The launch includes the iPhone Duo, iPhone 18 Pro, and Apple Watch 12, signaling a fresh phase for the company under Ternus's leadership.
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Apple CEO John Ternus unveiled the new iPhone lineup including the iPhone Duo, iPhone 18 Pro, and Apple Watch 12, with a focus on artificial intelligence. The launch reflects Apple's efforts to expand its product range and prepare for future shifts in consumer technology, with models priced in the premium segment.

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Apple CEO John Ternus introduced the latest iPhone lineup, highlighting a strong focus on artificial intelligence. The launch includes the iPhone Duo, iPhone 18 Pro, and Apple Watch 12, signaling a fresh phase for the company under Ternus's leadership.

The new iPhone models showcase Apple's commitment to innovation and excellence. Industry analyst Dipanjan Chatterjee said the foldable launch is "straight out of Apple," reflecting the company's perfected execution, scale, and monetization. Ternus faces the challenge of expanding Apple's niche into a meaningful new segment while sustaining momentum.

Chatterjee added that Apple's headquarters in Cupertino, California, will set the tone for Ternus's vision. The CEO must position Apple to disrupt itself in the near future, anticipating a time when the iPhone or any smartphone may no longer be the primary consumer device.

The launch prices mentioned include ₹2,99,900, ₹1,74,999, ₹1,64,900, and ₹1,79,900 for various models, indicating a premium range. The company aims for a relentless pursuit of excellence as it enters this new chapter.

अक्सर पूछे जाने वाले सवाल

What challenges does John Ternus face as CEO?
Ternus must expand Apple's niche into new meaningful segments while sustaining momentum.
How does Apple plan to position itself in the future?
Apple aims to disrupt itself anticipating a future where smartphones may no longer dominate consumer devices.
What role does Cupertino headquarters play in Apple's strategy?
Cupertino will set the tone for Ternus's vision guiding innovation and strategic direction.

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PublishedSep 10, 2026, 06:00 IST IST
Last updatedSep 10, 2026, 06:00 IST IST
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