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    "@id": "https://niharikatimes.com/en/article/ott-rights-offer-for-toxic-film-slashed-amid-box-office-failure",
    "url": "https://niharikatimes.com/en/article/ott-rights-offer-for-toxic-film-slashed-amid-box-office-failure",
    "article_id": 5085,
    "headline": "OTT Rights Offer for Toxic Film Slashed Amid Box Office Failure",
    "summary": "The OTT rights offer for the film Toxic has decreased from Rs 150 crore to about Rs 30 crore after its poor box office performance. This decline highlights the effect of the film's commercial results on streaming platform negotiations.",
    "articleBody": "The OTT rights offer for the film Toxic has reportedly fallen sharply from an initial Rs 150 crore to as low as Rs 30 crore following its disappointing performance at the box office. This significant reduction reflects the impact of the film's commercial failure on digital streaming negotiations, according to industry sources.\nयह भी पढ़ें\n'Toxic' crosses Rs 244 crore in 10 days at Indian box office\nYash's Film 'Toxic' Sees Continuous Decline in Earnings",
    "word_count": 77,
    "ai_json": "https://niharikatimes.com/ai/article/ott-rights-offer-for-toxic-film-slashed-amid-box-office-failure.json",
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    "published_at": "2026-09-08T03:42:49+00:00",
    "updated_at": "2026-09-08T03:42:49+00:00",
    "language": "en",
    "authors": [
        {
            "@type": "Person",
            "name": "निहारिका टाइम्स न्यूज़ डेस्क",
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    "key_takeaways": [
        "OTT rights offer for Toxic slashed from Rs 150 crore",
        "New OTT rights offer stands at Rs 30 crore",
        "Box office failure caused reduction in OTT price",
        "Film Toxic's commercial failure impacted streaming deals"
    ],
    "faq": [
        {
            "question": "Why did the OTT rights offer for Toxic drop sharply?",
            "answer": "The film's poor box office performance reduced its digital market value."
        },
        {
            "question": "What was the initial OTT rights offer for Toxic?",
            "answer": "It was Rs 150 crore before the film’s release."
        },
        {
            "question": "How does box office performance affect OTT deals?",
            "answer": "Successful theatrical runs typically increase OTT rights value; failures decrease it."
        }
    ],
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        {
            "value": "Rs 150 crore",
            "context": "Initial OTT rights offer for Toxic"
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            "value": "Rs 30 crore",
            "context": "Reduced OTT rights offer after box office failure"
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