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    "@id": "https://niharikatimes.com/en/article/india-s-interest-in-matcha-surges-with-google-searches-up-to-2-500",
    "url": "https://niharikatimes.com/en/article/india-s-interest-in-matcha-surges-with-google-searches-up-to-2-500",
    "article_id": 6289,
    "headline": "India's Interest in Matcha Surges with Google Searches Up to 2,500%",
    "summary": "Google searches for matcha in India have increased by up to 2,500%, reflecting a growing interest in this traditional Japanese green tea. Indian consumers are exploring matcha as an alternative to coffee and other beverages, driven by its potential health benefits and unique taste.",
    "articleBody": "India is showing growing curiosity about matcha, an 800-year-old Japanese green tea. Google searches for matcha have surged by up to 2,500%, indicating a rising interest in this traditional beverage. This trend reflects a shift in consumer preferences towards alternative drinks.\n\nMatcha, a finely ground powder of specially grown and processed green tea leaves, has been part of Japanese culture for centuries. Recently, Indian consumers have begun exploring matcha as an alternative to coffee and other beverages. The surge in online searches suggests that matcha is gaining popularity for its unique taste and potential health benefits.\n\nThe increase in Google searches for matcha in India reached as high as 2,500%, highlighting a significant rise in awareness and curiosity. This growth surpasses other related search increases, such as 1,300%, 1,000%, 400%, 300%, 200%, 70%, and 500%, all figures reported in the same context. Experts note that this trend may be driven by a growing health-conscious population seeking new options.\n\nWhile coffee remains a staple in India, the rising interest in matcha points to a diversification in beverage choices. Matcha's association with wellness and its rich antioxidant content appeal to consumers looking for healthier alternatives. The trend is still emerging, and it remains to be seen how it will influence the Indian beverage market in the long term.\nयह भी पढ़ें\nOver 5000 Missing in Nepal Floods, DNA Testing to be Conducted in India\nIndia-New Zealand Free Trade Agreement May Come Into Effect Next Month\nIndia to Gain Continuous Earth Monitoring Capability with EOS-05 Satellite\nIndia may play 4 to 6 ODI matches in South Africa",
    "word_count": 274,
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    "published_at": "2026-09-10T18:01:06+00:00",
    "updated_at": "2026-09-10T18:01:06+00:00",
    "language": "en",
    "authors": [
        {
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            "name": "निहारिका टाइम्स न्यूज़ डेस्क",
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        "Google searches for matcha up to 2,500% increase",
        "Matcha gaining popularity as coffee alternative",
        "Matcha known for unique taste and health benefits",
        "Interest driven by health-conscious Indian consumers",
        "Trend signals diversification in Indian beverages"
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    "faq": [
        {
            "question": "What is matcha?",
            "answer": "Matcha is a finely ground powder made from specially grown green tea leaves, traditionally used in Japanese culture for centuries."
        },
        {
            "question": "Why are Indians interested in matcha now?",
            "answer": "The growing health consciousness among Indians is encouraging them to seek healthier beverage alternatives like matcha."
        },
        {
            "question": "What are the health benefits of matcha?",
            "answer": "Matcha is rich in antioxidants, which contribute to its appeal as a healthier drink choice among consumers."
        }
    ],
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            "value": "70%",
            "context": "Other related search increase rates in the same context"
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